Yena is an art director based in New York.
Studying jewelry was an authentic course of study. What started as a way to study jewelry design evolved into an exploration of form, materials, and precision. I learned patience and focus from creating each detail and bending delicate silver wires, but more significantly, I learned that design is a form of communication.
Each artist produced completely different results even with the same tools. small elements like a slight texture or a small curve change the appearance of a piece. Design is more than simply how something looks; it's also about how it feels, weighs, and reacts with light. This insight shifted my entire perspective.
Advertising works in the same way. A single visual needs to communicate meaning right away, not only via illustrations but also through emotion and storytelling. Using the design awareness I acquired at the workshop, I would like to create advertisements that truly connect with viewers. My role as an art director is to develop ideas into unique, memorable campaigns.
Experience
BN Interactive | Creative Intern | 2024
Amalgam | Art Director Freelancer | 2025
Education
School of Visual Arts (SVA) | BFA Advertising |
2021-2024(On a leave of absence from school)
Achievements
Department Scholarship Award Winner
2024 BFA Advertising (School of Visual Arts)
High Term Honors
2023 (School of Visual Arts)
Silas H. Rodes Merit Scholarship
2021-2025 (School of Visual Arts)
Leadership Role
Freshmen Orientation Representative Presenter
2023 (School of Visual Arts)
Recognition
2025 ADDY
Gold | Heinz - The Breakfast Package
Silver X 13 | Dove - Unofficial Ambassadors
Dove - Nope, I Won’t Get It
Heinz - The Breakfast Package
Duolingo - No More Love & Thanks