Yena is an art director based in New York.

Studying jewelry was an authentic course of study. What started as a way to study jewelry design evolved into an exploration of form, materials, and precision. I learned patience and focus from creating each detail and bending delicate silver wires, but more significantly, I learned that design is a form of communication.

Each artist produced completely different results even with the same tools. small elements like a slight texture or a small curve change the appearance of a piece. Design is more than simply how something looks; it's also about how it feels, weighs, and reacts with light. This insight shifted my entire perspective.

Advertising works in the same way. A single visual needs to communicate meaning right away, not only via illustrations but also through emotion and storytelling. Using the design awareness I acquired at the workshop, I would like to create advertisements that truly connect with viewers. My role as an art director is to develop ideas into unique, memorable campaigns.

Experience

BN Interactive | Creative Intern | 2024

Amalgam | Art Director Freelancer | 2025

Education

School of Visual Arts (SVA) | BFA Advertising |

2021-2024(On a leave of absence from school)

Achievements

Department Scholarship Award Winner

2024 BFA Advertising (School of Visual Arts)

High Term Honors

2023 (School of Visual Arts)

Silas H. Rodes Merit Scholarship

2021-2025 (School of Visual Arts)

Leadership Role

Freshmen Orientation Representative Presenter

2023 (School of Visual Arts)

Recognition

2025 ADDY

Gold | Heinz - The Breakfast Package

Silver X 13 | Dove - Unofficial Ambassadors

Dove - Nope, I Won’t Get It

Heinz - The Breakfast Package

Duolingo - No More Love & Thanks