HEINZ | The Breakfast Package
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The single ketchup packet at breakfast restaurants is Heinz's greatest medium. But for some reason, it's never been designed to have the right portions for different meals. To promote Heinz's new series of spicy ketchup, we're redesigning them to the right portions for popular breakfast menus for the first time in history.
CASE STUDY
PROCESS
We’re going to measure exactly a portion of every breakfast meal, and create a spicy ketchup packet out of it.
PACKAGES DESIGN
(from the top left) Burrito, Huevos Rancheros, Sandwich, Hash brown, and Taco
OUTDOOR BILLBOARD SERIES
ACTUAL CONDIMENTS
SOCIAL
Social challenges to cook different recipes just by scanning the QR code behind it.
