VASELINE | Blue Shields
—
The tattoo industry keeps on increasing. In the U.S., half of the people will have a tattoo by 2035. However, with the increase in tattoos, hygiene problems are also rising because there is no industry standard. According to an article on Health Line, around 2 million infections are reported annually. As Vaseline is widely used to heal tattoo scars, we created a new hygiene standard for the tattoo industry called "Blue Shields," a label we give to parlors that keep sanitation guidelines and have great reviews.
CASE STUDY
PROBLEM
In the US, 1/3 of the population had said they had tattoos. They are saying about half of them will have it by 2035.
However, one of the biggest problems that we have found is hygiene. According to an article on Health Line, around 2 million infections are reported annually. Even many inks are contaminated, which causes serious illnesses.
IDEA
We will create a new hygiene standard for the tattoo industry.
We’ll reward tattoo parlors with no infection reports, follow the clean hygiene process, and let customers see them on the storefronts.
We’ll reward tattoo parlors with no infection reports, follow the clean hygiene process, and let customers see them on the storefronts.
PRODUCTS
We are going to make dedicated Antibacterial Vaseline Gels.
Also, collaborating with famous tattoo artists like Dr.Woo, Bang Bang, and Mr.K.
