HEINZ | OPEN :AM

—

According to research, approximately 76% of millennials buy breakfast food or drinks at restaurants once a week or more. However, popular restaurants like Chipotle, In-N-Out, and Sweet Green still don’t have breakfast menus, and that’s our point of attack. To promote our new line of spicy ketchup, we’ll partner with these restaurants and launch entirely new breakfast menus, making Heinz Spicy Ketchup a bold part of their morning routine.

CASE STUDY

INSIGHT

Among other popular restaurants Chipotle, In and Out, and Sweet Green still don’t have breakfast menus.

IDEA

To promote Heinz spicy ketchup in the morning, we’ll partner with popular restaurants and launch an entirely new breakfast menu. 

CHIPOTLE

KakaoTalk_Photo_2025-02-14-23-59-24 001.jpeg
KakaoTalk_Photo_2025-02-14-23-59-33 003.jpeg

SWEET GREEN

KakaoTalk_Photo_2025-02-14-23-59-24 002.jpeg
KakaoTalk_Photo_2025-02-14-23-59-34 004.jpeg

ACTIVATION

Be the first to try the new menu by getting a Heinz spicy ketchup, scanning the QR code, and submitting your info.

SOCIAL

We'll launch a social challenge inviting people to cook their recipes for a chance to be featured in a restaurant.

Previous

Nope, I Won't Get It
Next

The Stare