VASELINE | The First Scar
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Every time fighters get a cut from a punch or a kick, coaching staff put Vaseline on their faces. And yet, Vaseline never gets the credit for it.
That’s why we’re creating one-of-a-kind betting with betmgm.com to reward the viewer who gets the first cut: a way to reinforce its healing benefit and create buzz globally.
CASE STUDY
INSIGHT
Every time someone gets a scar, the coaching staff puts Vaseline on their faces.
The biggest streaming industry is using Vaseline, and it's a missed opportunity if we're not taking advantage of this.
IDEA
We will partnered up with the biggest betting site to take ownership of this.
We'll create a new betting category where BET MGM posts a bet on who's going to be the first one to get scarred.
We're proposing a new partnership with BET MGM to create the first of its kind betting.
SOCIAL MEDIA
On March 8, we will start betting with the UFC 313 fight between Amanda Lemos and Iasmin Lucindo at T-Mobile Arena, Las Vegas.
We'll engage MMA fighters and upcoming fighters to share their secret tips for caring their bruises and scars on social media.
OOH
SPONSORSHIP
Even sponsor fighters with the most dramatic comebacks, like Julianna Pena, who reclaimed her championship belt after an injury.
