PHILADELPHIA | Philadelphia Roll Project
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Many sushi restaurants make Philadelphia Rolls, but they don't use Philadelphia's cream cheese. That's why we'll partner with Sylvester Stallone to create a campaign that engages the audience to ask a simple question:
"Is my Philadelphia roll made out of Philadelphia cream cheese?”
CASE STUDY
PROBLEM
Many sushi restaurants use cheaper alternatives to Philadelphia Cream Cheese, making competition tough.
IDEA
We encouraged consumers to ask if their Philadelphia Roll uses authentic Philadelphia Cream Cheese.
We'll team up with Sylvester Stallone to inspire fans to ask a question.
OUT OF HOME
PROMO
When restaurants turn to Philadelphia Cream Cheese, we’ll turn our ads to promote every one of them.
