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Duolingo's “No More Love & Thanks” campaign aims to enhance global artists’ interactions with international fans.

Taking Dua Lipa’s planned concert in Seoul as a case study, the campaign seeks to move beyond basic phrases like “Thank you” or “I love you” by helping artists learn meaningful expressions in the local language.

Using Duolingo’s language tools and fan-generated suggestions, the campaign creates a personalized language-learning journey for artists through outdoor ads, digital content, and interactive lessons placed along their travel route.

The initiative culminates in concerts where artists use these phrases, creating unforgettable connections with their fans, breaking language barriers, and celebrating cultural exchange.